Alcohol is a fundamental part of socialising in many cultures. Drinking together can create bonds between co-workers, provide a chance to show respect for elders and even start business meetings.
But how and when alcohol should be consumed can vary from country to country. Different cultures have important rules, traditions and customs that reveal interesting things about them and are useful to know if you’re planning a visit.
We’ve had a look through drinking traditions around the world and pulled together the need-to-know information and interesting facts.
Drinking Etiquette
In the UK we’re all pretty familiar with ‘cheersing’ in the pub. And it’s well understood that leaving the bar before buying your round carries a certain social stigma. The United Kingdom is not alone in having important customs associated with drinking. Other countries also have do’s and don’ts to be aware of.
In the Czech Republic, for example, you’ll be expected to place a coaster over your empty glass when you’ve finished drinking. Otherwise people will think you want more and keep filling you up.
In Germany, it’s important to maintain eye contact when clinking glasses with someone. If you don’t, you’ll be cursed with seven years of bad sex.
Some drinking traditions have more serious roots. In Japan, how you drink can be a sign of respect (or disrespect) for your elders. If you’re out with colleagues, turn your head away from managers and senior staff members when you drink to avoid causing offense.
Drinking Times
Acceptable times for drinking also vary around the world. Brits tend to think it’s a bit odd to start drinking before midday, and often confine their alcoholic beverages to the evening. Other countries like Iceland and the Czech Republic follow a similar pattern. Icelandic drinkers stay out late, with nights out regularly not starting until after midnight.
Other countries are more accepting of day time drinking. In Spain, France, Russia and Germany it’s not unusual to have alcoholic beverages with lunch. It’s also a tradition in Germany to go for a drink on Sunday mornings, known as Frühschoppen. This stems from a time when families used to gather in the pub after Sunday morning church services.
It’s important to remember that in countries where day time drinking is common, this drinking is still limited, rather than heavy sessions which might be more common at the weekend in the UK.
Keep an Eye on the Law
It’s not just customs and traditions that change from country to country when it comes to drinking. Drinking laws also vary around the world. Be sure to check up about where you can buy alcohol from, what the legal drinking age is and where alcohol can legally be consumed before planning any drinking-related events.
In Germany, for example, it is acceptable to drink in public places. But in Russia consumption is restricted by law to bars, restaurants and your own home (or where you are staying).
In Iceland, the sale of alcohol is strictly monitored. You can’t buy alcohol from supermarkets and other grocery stores. The only place you can buy alcohol, other than in bars and restaurants, is from government owned vinbudin. There are only 48 of these stores in the entire country, so you need to plan ahead if you’re hosting an event where you want alcohol at home.
It’s also worth noting that there are some countries in the world where drinking is illegal altogether. These are known as ‘dry’ countries and include the Kingdom of Brunei, Saudi Arabia, and parts of the UAE and India.
Why choose eShores?
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Our experienced personal travel consultants will ensure you find the most suitable holiday, whilst taking care of every last detail. Everything from start to finish will be effortless.
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We can use any hotel, in any destination, so we will craft an itinerary to suit your exact needs. Also, as we can provide any itinerary, the only holiday we'll offer, is the one that's right for you.
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Adrian
Used Eshores on a previous overseas trip and was very pleased with the whole end to end experience. Was pleased to get the same excellent service in booking a new holiday for a multi centre stay in the USA. As previously Andy who is our representative and all the admin team have been very friendly, helpful and efficient. Highly recommend this travel company.
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Melissa
Claire from eshores has gone above and beyond to help sort our touring break to Portugal. Nothing as been to much trouble for her. We have shared many phone calls to sort the finer details , with Claire offering lots of advice and information. I highly recommend eshores, especially Claire who is an asset to the team. Thank you Claire.
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Kenneth
Emma was so helpful. The best company for doing different centre holidays.
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Anonymous
Emily Chadwick was such a massive help. Gave us so much information on booking our Vietnam holiday. Prompt replies,and always pleasant.
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BrianArthur
Very good service from Nick, friendly advice plus quick delivery of email when asking questions will recommend to all my friends thank you
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Christina
I've booked another holiday through Andy at eShores. Once again service, responsiveness and helpfulness have been 5*. I had a destination in mind but a few reservations, but Andy's expertise and knowledge helped with that and he expertly supported me in getting the right holiday package curated at a great price. The holiay isn't until Feb 2026 but I have no concerns that it will be as excellent as our proior holidays where evry detial has been catered for making the whole experience relaxng from strat to finish.
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Janet
Always good to book a holiday. E-shores makes the process extra special with their feel good attitude and always give value for money. Their expertise and knowledge is incomparable and can be assured you always get the best holiday and the best prices available. They are the best travel agents in the business as far as I am concerned. Would not go anywhere else - or trust my holiday with anyone else.
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PaulJoseph
We were referred to eShores by a friend who has holiday'd through eShores a number of times. Absolutelty great regards our booking for 4 active seventy year olds!.,to Vietnam and Cambodia in March 2026. Discussed our desires and understood fully what we wanted regarding high quality journey with private transport as approriate and staying in great hotels, whilst we will be able to engage in culture and local food. Journeying from north to south Vietnam then fly to Seim Reap Cambodia, flying via Dubai. NICK was superb in sorting this all out, and we consider aty an excellent overall price. Looking forward now to 2026!
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Marjorie
Professional, Patience, Listening skills, is on point. Have done many bookings with consultant Andy @ eShores. Any long haul holidays it's Andy for sure.
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Antony
Leanne was fantastic in helping us arrange our forthcoming holiday. Nothing was too much trouble and she went the extra mile to ensure we have the holiday we wanted. Obviously, much now depends on the quality of the holiday when it happens but in terms of organisation and customer service, I have been enormously impressed by eShores.
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